Let’s assume, you are working on your dream body fitness project and enthusiastically following up XYZ app tracker. You are giving all the required information to that XYZ app since it is controlling your daily intake and workout plans. But did you ever presume what is occurring next? Your data is going global, maybe to thousands of other trackers who might use your data for targeted advertising or consumer profiling. According to The Washington Post, 5400 hidden apps can exchange data with third parties in a week (Fowler, 2019).